The battle over Ivanka Trump’s clothing line continues.It’s no secret that Ivanka Trump’s business is taking a hit over the boycott of her brands in retaliation to her father’s White House decisions.
A day after President Trump jumped to his daughter’s defense against Nordstrom’s decision to drop her line, his adviser encouraged people to buy Ivanka’s clothing line – which potentially violates ethics rules.
Kellyanne Conway appeared on Fox & Friends Thursday, where she addressed Nordstrom’s decision to drop the clothing line of the First Daughter. Though she made no clear references, she claimed retail ‘executives’ were mocking Ivanka online.
And yet they’re using the most prominent woman — she’s his daughter — who has been a champion for women empowerment, women in the workplace, to get to him,” Conway said.
And then she blatantly plugged the product line, encouraging viewers to “go buy Ivanka’s stuff.”
“It’s a wonderful line. I own some of it,” Conway said. “I’m going to give a free commercial here. Go buy it today, everybody. You can find it online.”
Crossing the ethics line
And now the White House is facing allegations of breaking federal ethics laws. Ethics laws prevent White House officials from endorsing products for the benefit or financial gain of friends or relatives.
Nordstrom reportedly intends to drop Ivanka’s clothing line due to declining sales. A rep told Business Insider that “based on the brand’s performance we’ve decided not to buy it for this season.”
President Trump immediately tweeted that his daughter was being “treated so unfairly.”
This also raised concerns that he was attempting to use his position to bully a private business. Trump’s criticism of Nordstrom is going very well – for the retailer.
Nordstrom stock actually rose 5% after Trump’s attack, according to Businessweek’s Joshua Green.
Since the #GrabYourWallet boycott of Ivanka’s products began, other retailers including Neiman Marcus, have dropped her brand. Macy’s, however, seems to be holding firm to Ivanka’s brand and staying quiet on the matter.
Macy’s customers still seem quite interested in the clothing line. Business Insider reports that traffic to Ivanka’s products on Macy’s website increased by about 18% in December and January. On Nordstrom’s website during the same period however, traffic decreased by 14%.