They say what happens in Vegas, stays in Vegas. But for Taco Bell it’s just the start of something new and exciting the brand is unveiling for its customers.
For the first time in 20 years, the fast-food giant is changing its logo to coincide with the grand opening of its first flagship restaurant on the Las Vegas strip.
Taco Bell’s 7,000th location is at Harmon Corner, across from the Cosmopolitan Hotel and CityCenter. Originally announced in July, the restaurant is finally ready to open on Monday.
“If you’re going to throw a party to celebrate the growth and evolution of your brand, there’s no better place to hold it than Las Vegas,” said Chief Marketing Office Marisa Thalberg in a recent statement. “The flagship restaurant is our ultimate expression of the Taco Bell brand and lifestyle.”
Taco Bell is trying to connect with its younger, hip diners with this revamped look and the location on America’s sexiest street will help cement the restaurant as a tasty and exciting place to grab some food. The new Las Vegas location is the chain’s fourth Cantina style restaurant, after locations in Austin, San Francisco and Chicago.
This 24-hour restaurant is pure Vegas, serving food and alcohol 24-7. They’ll serve eight flavors of “freeze” drinks like pina colada, cola and margarita that are offered with or without alcohol. Both Regular and Twisted Freezes – containing rum, vodka, tequila, whiskey or spiced rum – will come in 16-and 32-ounce souvenir cups.
The spot also boasts a DJ area and a VIP lounge, plus cool swag like shirts, bikinis, bags and hats.
Taco Bell said the new logo builds on one that was introduced back in 1995, and was designed in partnership between creative consultancy Lippincott and TBD, Taco Bell’s own design group. They also said the new logo will allow for more customization with color, textures and patterns.
Hitting digital assets first, the logo will slowly be incorporated into restaurants and packaging over time.
As for the new Las Vegas location, it will have a very modern look with digital menu boards, 16 screens to check out sporting events and entertainment, and even portable ordering tablets.